• Barnes and Noble offers training for libraries on displays and merchandising.

• 10% off coupons at Barnes and Nobles for library fund raisers

• Mount Laurel New Jersey Extreme Library Makeover – article with pictures: http://library.ucsc.edu/~machlis/feltonlibraryfriends/designarticles/bernstein.pdf

• Marketing!!!! Change displays with the news.

• How do we connect our value to the funding? Must market ourselves and our value.

• Information Literacy to promote databases. Patrons tend not to use databases. They would rather not use it over Google.

• Use the word journal instead of online databases – less intimidating – “Journal article” more used term in homework assignments.

• How do we show our value to the public? What can we do to make public aware that the “free” services are not really free? And promote the value of the time we are saving them by being trained professionals who know how to search and locate things? Perception that the library is free – need to show the value or money the patron saved by using the library.

• Devil Advocate’s Thought (not mine): Drop the Electronic databases for the public and just give access to the librarians. Would this save us money?

• We as a profession need a better definition of what we do.

• Need to do outreach – go out to other places and show what we have.

• $2.5 million spent by NYS on the NOVEL database

• No one wants to know how to find things – they just want it.

• Biggest growing customer bases in Public Libraries according to a Pew survey is 18-25 year olds.

• Do we have a link on our OPAC to DVDs? Is there anywhere that shows that we have DVDs and CDs other than the material designation? Patrons should be able to find those materials easily.

• NYLA Organizational membership

• Friends Group Organizational Membership

• Votes are won every day at the Reference and Circ desks.

• Target audience has to become not just our public but the administrators, etc.

• Education is not the magic bullet

• Must act like professionals for people to know we are professionals. Must constantly let people know that we are professionals.

• People must repeat something 7 times in order to learn things.

• With OPAC – what attracts your eye – what makes you go to a display? Make that work for the library. Gen X and Millenials have a different perception as to what design should look from Baby Boomers. Boomers want something that looks like a print copy but Gen X and Younger are used to web design. They do not like a lot of white space.

• Send out a consistent message across the board.

• There needs to be a consciousness to let people know the value of what we have just done for them. You need to be consistent in the way you put it out there. Constant repetition to your constituents.

• Look at patron expectations over the past year and a half and anticipate what will be needed in the next 6 months.

• Need to develop a pit bull mentality toward the budgets in NY.

• Part of our job as librarians is lobbying.

• Need to ask for release time to go lobby in Albany.

• Libraries getting 11% below what they are suppose to be getting. CCDA money cut by 8%.

•NYLA  just contracted with NYSUT for lobbying.

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